Wriezener Karree
Branding & Website Design
scope
Art Direction
Branding
Visual Design
UI UX Design
overview
The Wriezener Karree is a newly built commercial Building in Berlin. I participated for a pitch for the website design. Along with the web design concept, the brand identity has not been determined yet, so I develop the brand identity including logo, typeface and brand color.
"More than a workplace" is a slogan for the Wriezener Karree.
Although the Wriezener Karree is a commercially used building, the client wanted to emphasize the aspect of natural lifestyle in addition to the original intention.
Modern and elegant were the keywords for the concept of the website. Modern, as the building itself was built and designed, and elegant to convey a sense of classic, fundamental and trustworthy.
Brand Identity
Logo
Brand Identity
Color
Brand Identity
Typeface
Style
Scape
