Collection of Illustration &
Illustration system

scope

Creative Direction
Illustration
Design System

overview

 "Portrait of Modern Korean" is a collection of illustrations and an illustration system built together with the collection. It portrays contemporary Korean life, capturing diverse lifestyles across a range of situations. This illustration collection has the coherent style of flat illustration, combining simple shapes and hand-drawn lines to convey the friendliness of the characters.

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Concept


Illustrations are a great way to express emotions.
What might seem too static in text or need a long explanation can be easily communicated with a smile or expression on a face in an illustration. I find that illustrated images are more approachable to people than overly stylised photos with fancy typography.

Illustrations are my favourite tool for conveying emotions through design, as they are relatively easier to create than actual photo shoots or video shoots, and you can draw whatever you imagine.

While working in the DB Smart city, I developed the branded illustration collection and the illustration system. This experience gave me valuable insights into facilitating an illustration system for user-friendly and efficient illustration production while maintaining a consistent style. The style of the illustration has been carefully chosen to convey a warm and natural feeling. It's available on the Canva as a free element.

One of the most important parts of the illustration system was the flexibility of the illustration elements.
Being able to create new figures quickly and easily from ready-made compositions and elements was essential for this system. Each new figure becomes an additional component that can be used to further develop the collection.

There are three different poses: frontal, quarter-frontal and quarter-frontal seated.
For the colors, I used traditional Korean color palettes that fit the subject. As there are a wide range of color choices, a variety of sceneries with differing colors is available.

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POMK-19
POMK-20
selected
characters
POMK-12
POMK-15
POMK-14
POMK-13
POMK-17
POMK-16-1
Scenes
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