Singles' Day Campaign

idealo Campaign
Singles' Day

scope

Art Direction
Visual Design
Landing Page
Social Media

overview

Singles' Day on 11 November was introduced as a celebration for singles in China. After China's e-commerce platforms such as Aliexpress and Alibaba promoted Singles' Day as a sales campaign, it became one of the sales campaigns for e-commerce.

At Idealo in 2020 and 2021, I led this campaign and was fully responsible for creating a key visual and providing creative direction. All of the visual assets for this campaign, as well as the landing page, were developed by me.

GOOD
VIBES
ONLY

Along with the initial meaning of the single’s day, which is the celebration of singles, the single’s day is in the end of the year, many people take advantage of this campaign to make purchases in preparation of the end of the year party. The concept was carrying a good vibe for singles - enjoying the moment as a single. To establish a good feeling, I decided to create a scene with idealo brand illustration at home and enjoying comfortable time alone.