idealo Campaign
Singles' Day

scope

Art Direction
Visual Design
Landing Page
Social Media

overview

idealo is an established e-Commerce company based in Berlin, Germany and operating throughout Europe. The single’s Day is on the 11th of November, initially the celebration of singles in China. Although this day of promotions is signed Aliexpress and Alibaba, many brands and e-commerce platform participated.

idealo started a small campaign for single’s day (only in France) in 2019. Since 2020, idealo International has decided to use this opportunity as a marketing campaign. In both 2020 and 2021 I led this campaign and was fully responsible for creating a key visual and providing an artistic direction. All visual assets as well as the landing page for this campaign are designed by me.

SinglesDay_KeyVisual_Together

GOOD
VIBES
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Along with the initial meaning of the single’s day, which is the celebration of singles, the single’s day is in the end of the year, many people take advantage of this campaign to make purchases in preparation of the end of the year party. The concept was carrying a good vibe for singles - enjoying the moment as a single. To establish a good feeling, I decided to create a scene with idealo brand illustration at home and enjoying comfortable time alone.

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Landing
Page
Singles_Safari
Social
Media
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