Black Friday Campaign

idealo Campaign
Black Friday Key Visual

scope

Art Direction
Visual Design

overview

idealo is an established e-Commerce company based in Berlin, Germany and operating throughout Europe. Black Friday is the most important business event of the year for idealo. This is a key visual for Black Friday Campaign.

Echte Schnäppchen.
Echt Entspannt.

Real Deal.
Real Relaxation.

For this year's Black Friday campaign, idealo positioned itself as a guide for people looking for deals. Instead of an aggressive sales campaign, as idealo is a reliable source for users, the goal was to give them a secure direction and a warm and reassuring feeling during the chaotic and stressful black friday shopping season. For this reason, the soft plush texture and the color yellow were used. The main claim is in idealo orange and without the plush effect to make the message clear.