tōdo
Collection 2018-2019 

scope

Art Direction
Visual Design
Photography

overview

tōdo is a fashion brand based in Seoul, South Korea. tōdo produces locally handmade leather goods, bags and accessories. As an art director, my job was to develop the visual language of the marketing campaigns and show the high quality of the products.

For the creation of the product photos, I designed the desired look in cooperation with the tōdo team.
Based on this, I developed creative solutions for the representation of the products.
In addition, I selected the appropriate props and backgrounds for the shoot.
The shooting was also performed by me.

10 Shades of
Card holders

Along with developing a concept, I was also responsible for product shooting and selecting photos and retouching selected photographs for the product catalog and online shop. 

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contact@eunsolchoi.com

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